the image of my father slumped on the family couch, unable to work or earn money. is still burned into my mind 

A few months later, I hear my mom in her room talking on the phone. Then she comes out crying. “Mom, is everything okay?” I ask.

"The house owner just told us to pay the rent or leave. We could not live in this house anymore…What we are going to do” she says with tears streaming down her face. 

Since we were in huge debt, we haven’t paid the rent for 3 months, the house owner wanted us to pay rent or leave (and my mom did not have a paying job).

My mom is an angel to me. It was so painful to see her feeling afraid and hopeless. I never wanted to see that look on her face again. At that moment, I vowed to myself to do whatever it takes to protect her.

Then I did what many newbies

to the online marketing world do.

I poured a ton of time, and thousands of dollars into building and filming my course (and no one bought)

I ran Facebook ads and failed miserably (wasted 6 months and thousands of $$$$$ on ads)

I did a webinar (invested a ton of time and money) and nobody showed up

I dreaded doing cold outreach coz I had a Fear of sending scripted DMs that scream, “INCOMING PITCH!

I was constantly on a content hamster wheel (writing and posting content every day) and can't generate leads at will with predictability. Can't deposit likes or hearts into the checking account. Low or 0 interest from people wanting to learn more about what I do.

I Can't figure out what to say and how to say it to have leads turn into calls on the calendar on a predictable, reliable, and repeatable basis.

Joined a ton of online marketing programs (which were over-promised and under-delivered) I was Sick and tired of Untested theories which sound good but don’t work in the real world

I could book one on one clients here and there, but I was quickly burning myself out because I felt like I had to keep chasing new clients.

I had a Lack of conviction in "What to do next?". Endless ideas, thoughts, questions, feelings, comparisons, and concerns of mistakes running the mind 24/7/365. Adding and changing things on a whim, on the fly.

I was overthinking, everything and getting paralyzed

I was tired of struggling to make online marketing work…and struggling to make enough money from my business to pay my bills.

I was so frustrated, I kept seeing the stories of brand-new coaches immediately having a five-figure launch or making six figures in a year and I couldn’t figure out what they were doing differently than me.

Why was everyone else earning five-figures (or more) per month online and I couldn’t seem to make it work?

I came across a youtube video, As I was watching this video...

The guy on the video talked about this term called “copywriting” and how it was the single most important skill you must learn if you want to sell yourself online.

“YOU GOTTA ENTER THE CONVERSATION GOING ON IN YOUR PROSPECT’S MIND,” HE SAID, QUOTING ROBERT COLLIER.

As I was watching the video, I literally stopped in my tracks and had one of those “Holy Sh*t!” moments.

THE FOG PARTED, AND I REALIZED WHAT I WAS DOING WRONG.

“I realized it’s Your message that moves people to take action”

All of the “marketing” I’d created was focused on me and my product… instead of focusing on my ideal client and her pain points and desires.

Then I started to devour copywriting books and trainings so I could learn everything I needed to know on the topic.

HOWEVER, I REALIZED IF I DIDN’T KNOW HOW TO GET PEOPLE IN THE DOOR IN THE FIRST PLACE…I COULDN’T CREATE ANY REAL TRANSFORMATION.

I started to build my audience through a Facebook group and delivered value to my audience every week.

A couple of months passed, and I decided to launch my online course again. I had 295 people in my Facebook group. My goal was to sell 15 spots at $5800.

I ended up reaching that goal in less than 72 hours from just three FB posts

Fast forward to today…I grew my online business to a multi-six figure

I discovered there were many other entrepreneurs that wanted to create their marketing in a way that felt authentic, was value-driven, and converted.. 

So today I help vision-driven coaches simplify their message, magnetize their market, and convert cold audiences into high-paying.

I have an AMAZING honor to help hundreds of my clients in building Predictable, Scalable & Sustainable great businesses that create their dream lifestyles so that they can live in amplified abundance, serve at the deepest levels and live their fullest potential

Even though I’ve helped hundreds of people around the world, I remember where I started.

I was an overweight, depressed kid who sucked at school and couldn’t read or write English, who was deep in debt, who failed his first 12 businesses, My only dream was to take care of my mother and father.

I hope my story shows others that anything and everything is possible

No matter where you begin, what obstacles you face, or even what race you are - You can do it!

OUR CORE CULTURE CODES